Strategic Group receives Mayor’s Urban Design Award for Cube

The first office-to-residential repurposing project in Calgary has won a Mayor’s Urban Design Award (MUDA) for Innovative Housing. Strategic Group’s Cube building is a mixed-use multifamily tower in the Beltline that was previously an aging and empty office space.

The panel of expert jurors selected Cube against 13 other unique housing projects that were completed over the last year. The award acknowledges Strategic Group’s leadership in repurposing while also honouring the unique design of the building which contributes to the livability and beauty of Calgary.

“With Cube, we know we have a successful project on our hands,” said Strategic Group CEO Riaz Mamdani. “Repurposing a building like this is a smart opportunity for our business, our economy, our environment, and our local community. Recognition from our peers, urban designers, and The City of Calgary, is an honour and validation for our exceptionally creative and unconventional team.”

Cube moved from concept to reality in just over a year as teams worked to transform a dated office building into the colourful and modern rental residential community it is today. Residents began moving into Cube even before the project was completed, and it is now fully leased.

MUDA recognizes the contribution of Calgary urban designers, architects, landscape architects, and artists to the livability of our city. They leave a legacy of high calibre urban design, buildings and public spaces, and help set the standard for future municipal planning and development. Click here to learn more about MUDA and the 2019 nominees.

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A Thriving Environment

We believe it makes good business sense to choose environmentally sustainable practices throughout our business. Our tenants, stakeholders, and neighbours expect a collaborative approach to environmental action, and we are proud to make smart choices that limit our collective impact.

All of our new construction and repurposing projects earn environmental sustainability certifications, and each of our office buildings are BOMA BEST certified, which indicates excellence in energy and environmental management and performance, along with improvements in commercial real estate.

Strategic Group was recently recognized as a leader in sustainable building and performance through Built Green Canada’s High Density Renovation Program. Four Strategic Group projects are enrolled in this pilot program to date, including Cube, Barron Building, e11even, and Capital. For more information on these projects, read more about our creative and unconventional approach.

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Strategic Group opens Alberta’s largest office-to-residential repurposed building in Edmonton

Today, Strategic Group CEO Riaz Mamdani joined Edmonton Mayor Don Iveson to officially open e11even, the largest office-turned-residential rental building in Alberta. Two years ago, the building was completely vacant and aging office space. Today, it has become 177 new rental residences in the heart of downtown Edmonton.

Transforming underused office space into homes for Edmontonians is a creative and unconventional response to Edmonton’s significant office vacancy rate. In contrast, the market is seeing a growing demand for new, high quality rental apartments. Repurposing projects take empty office space off the market while replacing it with more active, revenue-generating uses.

“Repurposing simply makes good sense,” said Mr. Mamdani. “While projects of this nature are complicated and risky, e11even is a success.”

“We see repurposing underused office space into high quality residential rental as a smart opportunity for our business, our economy, our environment, and our local community,” continued Mr. Mamdani. “For example, a downtown repurposing project like this becomes an economic and community multiplier. More people living downtown attract more businesses which, in turn, draw more people.”

By repurposing an existing building rather than demolishing it to build something new, Strategic Group saved over 18,000 tons of material from going to Edmonton landfills. The repurposed building is also constructed to meet Built Green Canada environmental standards.

“I would like to congratulate and acknowledge Strategic Group’s innovation and leadership in repurposing this commercial building,” said Mayor Iveson. “Saving thousands of tons of waste from going to the landfill while adding critical green housing options for Edmontonians is a great accomplishment.”

“The City of Edmonton was an excellent partner on this project and granted a complicated development approval in record time,” added Mr. Mamdani.

New residents began moving into e11even in September. It is just steps away from Jasper Avenue in the heart of Edmonton’s vibrant downtown and adjacent to the unparalleled river valley. It features urban design style, with chef-inspired kitchens embellished with stone countertops, sleek pendant island lighting, and soft close cabinetry all within spacious and bright open-concept residences.

“We are leaders in repurposing projects in Alberta,” said Mr. Mamdani. “It is exciting to see these buildings revitalized as new rental homes for Edmontonians.”

In Edmonton, Strategic Group is also repurposing a 13-storey building on Capital Boulevard. Appropriately named Capital, the former office building will be paired with a new six-storey building and underground parkade. It will be completed in early 2020 and will have 214 residential suites and street level retail. In Calgary, the company’s Cube project was recently completed, and Strategic Group’s iconic Barron Building office-to-residential repurposing project is underway. Strategic Group is also building ONE in Calgary—a 41-storey residential rental building that will be completed in 2020.

Photo above: Mayor of Edmonton Don Iveson and Strategic Group’s CEO Riaz Mamdani.


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