News

Strategic Group is more than bricks and mortar. When a resident chooses to live in a building owned, operated, and managed by Strategic Group, they are choosing to live in a community complete with amenities, business, and lifestyle options.

Strategic Group is focused on creating great spaces where people can live their best lives. In our award–winning residential buildings, residents enjoy amenity-rich environments ideally located in the midst of thriving neighbourhoods. From the moment they sign their lease, our residents know they are in good hands with an owner and professional manager who treats them with gratitude and a spirit of service in every interaction.

Common areas such as rooftop patios or café-style lounges celebrate the multi-family lifestyle and encourages a vibrant, active environment for everyone. Our mixed-use developments bring some of the best retail options right to a resident’s doorstep, while also welcoming the surrounding community. Creative live-work arrangements give entrepreneurs the chance to build their dreams, while living right next door.

To further serve our residents, in July 2018 Strategic Fix underwent a complete facelift, making it a more valuable and beneficial issue-reporting tool for both our residents and tenants. With a self-login portal, residents and tenants can submit a service request, reserve a room, and receive building announcements and event notices from their Property Management team all on one screen. Our Building Operations team is now able to monitor and receive service tickets instantly by using a simple app on their mobile phones. This quick and simple process ensures every resident receives efficient and professional service whenever they discover something that needs to be fixed.

Strategic Group demonstrates Customer Service Excellence by:

• Majority of our residents and tenants use Strategic Fix as a reliable tool
• 225 positive residential service ratings, almost 80 per cent of these are five-star ratings
• More than half of all service tickets received are addressed within 48 hours“From setting an appointment for a viewing to signing my lease, it was all very easy. All of my questions were answered, and the Strategic Group team is very professional and prompt. There was fresh paint upon move-in and my apartment was very clean. It’s also very easy to get in touch with someone on the management team regarding maintenance requests using their online submission form. Aura is a well-maintained and managed building!”— April McMillan, Resident, Aura

Strategic Group was honoured to receive the award for ‘Retail/Mixed-use Development of the Year’ at the 2018 NAIOP Calgary REX Awards. The Awards celebrated the achievements of the real estate industry in Calgary, and the selection criteria focused on quality and performance, teamwork, collaboration, innovation, creativity, and community and environmental awareness.

One6 is a Strategic Group property that is recognized for its innovative approach to mixed-use retail and residential in a unique location. Creative leasing strategies, efficient designs, a rooftop amenity deck, and a social lounge all contribute to the property’s success and award-winning status.

Thanks to our unconventional ideas and enhancements of Strategic Fix, Strategic Group has created value in spaces that helps our current and future residents to live better!

For more information, please refer to the 2018 Annual Review.

Above photo: One6, 1528 16 Ave NW, Calgary, AB.

It’s no secret that Canadians are increasingly choosing to live in multi-family rental homes.  With changing market attitudes and stricter mortgage rules, there is growing market demand for new, quality multi-family rental homes in Canada. Recent economic trends show that Alberta’s economy is growing, and our population has continued to grow even during the economic downturn.

Due to a history of condominium conversion and obsolescence, there are fewer purpose-built rental apartments in Calgary today than in 2003. During this period, Calgary’s population increased by 45 per cent. These trends leave Calgary at less than half the national average in rental apartments per capita. Similar conditions exist in the Edmonton market. Therefore, we see room for substantial growth in the purpose-built residential rental market in Alberta.

Market analysis shows that millennials are most likely to choose to rent their homes, and Alberta has the highest population of millennials in Canada. Not only do these individuals want to rent – they want to rent new. With 65 per cent of the current Calgary and Edmonton apartment stock built prior to 1979, there is increasing demand for new rental apartment buildings.

We are well-positioned to meet the demand with our current portfolio of over 3,000 residences across Canada, and construction is underway for an additional 1,000 residences in Edmonton and Calgary. Combined with our plans in development, we have more than 2,500 new multi-family residences in our pipeline. With commercial office space likely to achieve positive market balance in more than a decade from now, the residential rental market is where we see the most growth and opportunity. There is room for another 62,164 rental apartments in Calgary and another 24,208 rental apartments in Edmonton before reaching the national average.

We take pride in delivering efficient services to ensure a complete and supportive experience for our residents. By renting a multi-family residence in a building owned, operated, and managed by Strategic Group, people benefit from the company’s ability to maintain and improve the quality of the building as a long-term investment. Strategic Group knows that every multi-family building they own, operate, and manage is a community of citizens who make the buildings their homes.

For more information, please refer to the 2018 Annual Review.

Above photo: rooftop patio view from Centro, Calgary, AB.

THANK YOU! Together, we made a difference by collecting food donations for those in need of our help.  Our 8th annual Let’s Eat! campaign against hunger was heartening during the week-long campaign from June 17-23. Over 3,200 lbs of food items were collected for the Calgary Food Bank, Airdrie Food Bank, and Edmonton’s Food Bank! To top it off, Strategic Group will be making a $5,000 cash donation.

A special thanks goes to our Building Operations, Strategic Maintenance, Property Management teams, community partners, the food bank staff for their preparation in advance of the food drive and throughout the campaign, as well as building tenants and team members for all their energy, enthusiasm, and contributions.

Thank you once again for making an impact. There are less hungry people in our communities because of you.

We look forward to Let’s Eat! 2019 and we hope you do too.

Above: “Canned Mastery” team with their Infinity Gauntlet can-struction creation.