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Leaders in Conversions

Strategic Group leads the Alberta market in conversions (also known as adaptive reuse) of aging office buildings into modern and vibrant residential and retail projects. We were the first to complete modern office-to-residential conversions in Alberta, and we continue to share our expertise across Canada with new projects here at home.

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Why Conversions?

Award-Winning Projects


Completed in 2019, Cube was Calgary’s first office-to-residential conversion project in the city’s recent history. Located in Calgary’s vibrant inner city Beltline community, Cube was transformed from aging office space into 65 new one- and two-bedroom rental suites with street-level retail.

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Just months after completing Cube in Calgary, we opened e11even in downtown Edmonton. At the time, this was the largest office-to-residential rental building in Alberta with 177 suites and a full host of modern amenities. e11even would be surpassed in scope and size just a year later by another Strategic Group conversion: Capital.


An ambitious project completed in 2021, Capital combines the conversion of an aging 13-storey office building with the newly built companion tower on top of a new underground parking lot. Additionally, Strategic Group undertook the difficult work of adding new balconies for each suite as part of the conversion. Located on Edmonton’s pedestrian-friendly Capital Boulevard, the project includes vibrant street-level retail. 

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Store and Go

One of Strategic Group’s first conversion projects, Store and Go is the result of transforming old, unused office space into a more functional use much-needed in downtown Calgary: self-storage. This is a perfect example of how Strategic Group is creative and unconventional in its approach to conversions—especially with a unique and challenging original building.  

Avenida Food Hall & Fresh Market

In 2018, Strategic Group transformed a single-storey suburban office building into Calgary’s first European-style food hall combined with a farmers’ market. The 22,500 square foot office-to-retail conversion featured 42 local businesses and drew more than 7,000 visitors every weekend.

The Barron Building

After transforming empty, derelict office spaces into vibrant residential and retail buildings in both Calgary and Edmonton, Strategic Group is starting its most ambitious project yet: The Barron Building. 

This unique project to transform the historic Barron Building from an empty heritage office tower into a modern residential rental community with vibrant street level retail. Built in 1951, this was Calgary’s first office skyscraper and it heralded the city’s future as an economic powerhouse. Together with The City of Calgary, we are preserving much of this important art deco/modern building as part of this conversion. New residents will call this home in 2024.

Contact Us

To connect with our development team and learn more about our office-to-residential conversions, please contact our head office at 403 770 2300 or 

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